When preparing for Oz Magazine’s July/August 2010 Creative Index author Kate Siegel contacted our very own Mark Campbell for his take on the creative process of logo design and key points for business owners in the market for a new logo. Kate’s article, “Don’t try this at home,” breaks down the reasons for business owners NOT to design their own logo and reveals the benefits to hiring a professional logo designer. A excerpt of Mark’s comments are shown below.
A professional logo and branding designer should be interested in learning about your company, culture and customers then be able to incorporate that understanding into a well-crafted gallery of concepts,” says Mark Campbell, co-founder and designer at Logos Atlanta. “We love to involve our clients (even if they can’t draw a stick figure) in the collaborative creative process by guiding us through conversation. We take our clients’ fleeting thoughts and pin them down into a tangible, inspiring logo.